Pick one activation event

Teams often track too many onboarding signals. Choose one event that strongly predicts retention and optimize toward that moment.

• Event happens within first session
• Event maps to user value, not internal metrics
• Event is measurable without manual tagging

Design progressive setup

Long setup forms delay value. Ask only what is required for first success, then collect secondary preferences later.

Progressive disclosure keeps activation momentum high.

Instrument drop-off by step

Without step-level instrumentation, onboarding feels like a black box. Measure where people stall, then redesign that exact moment.

{
  "event": "onboarding_step_completed",
  "properties": ["step_name", "step_index", "time_spent_seconds", "account_type"]
}

For more information, visit AI Research Center.